Innovation is central to reframing successful sustainability roadmaps for businesses. Interested in learning more about Digital Product Passports (DPPs)?
Over the past decade I have been researching the connection between trust, open data and consumer behaviors towards sustainability. A key variable that keeps coming up is the influence of open data platforms on consumer decisions.
Central to a body of work launched by the European Commission in March 2022 which addresses product-level and supply chain data transparency (the Sustainable Products Initiative), DPPs will enable consumers to access product- and supply chain- level information and facilitate purchase decisions that support the circular economy.
They have the potential to be the largest testing ground for consumer preferences towards sustainability. Yet, according to a survey of digitally savvy consumers I conducted during the month of October 2022, over 90% have never heard about DDPs.
I will be spending six weeks dissecting the role of open data and new product innovation on consumer awareness about sustainability by introducing DPPs through the LinkedIn Creator Accelerator program for Technology and Innovation.
I invite you to participate in this journey, share your expertise and help grow consumer engagement on the sustainability profile of products by following my work through this link.